White on White, 2003

(http://www.whiteonwhite.net)
Internet Project


 
White on White is a dynamic representation of the white on white concept inspired by Duchamp and conceived by Malevich in 1918.  When users enter this project, they will see a blank screen that changes randomly every 7 seconds. Each screen contains a different meaning of the word white. There are 20 individual denotations and 1 global definition (represented by the page number 0), which gives a total of 21 (a Fibonacci number). One of the attributes of this work is that all the definitions have been placed in white color using <font color="#FFFFFF">. In this way, all the meanings stay invisible unless the user looks at the code or highlights the white text. 

With this cybernetic version of white on white‚ I’m proposing a poetic and Heraclitean lecture of what we call white, by understanding white as something that is in permanent change while it keeps static; a paradox that is solved when the significant and the meaning are the same.